3.1 PHILLIP LIM’S RAISON D’ÊTRE IS PROVIDING BEAUTIFUL EVERYDAY CLASSICS ACCENTED WITH A SENSE OF MADNESS. THE RESULT — COOL, EASY, CHIC LOOKS FOR MEN AND WOMEN THAT EMBODY YOUTHFUL ELEGANCE AND PERSONAL STYLE.
THE COMPANY’S VANGUARD VISION OF DESIGNER CLOTHING, ACCESSORIES, AND FOOTWEAR AT A CONTEMPORARY PRICE POINT OPENED UP THE ONCE DORMANT ENTRY—LEVEL DESIGNER MARKET. 3.1 PHILLIP LIM HAS ESTABLISHED ITSELF AS A RESPECTED BUSINESS MODEL AND IS SEEN AS A PIONEERING FORCE IN THE INDUSTRY. TODAY THE BRAND IS AVAILABLE IN OVER 400 BOUTIQUES AND DEPARTMENT STORES ACROSS 50 COUNTRIES, WITH FLAGSHIP STORES IN NEW YORK, LOS ANGELES, SEOUL, TOKYO, SINGAPORE AND HONG KONG.
“3.1 IS ABOUT CLOTHES THAT REFINE INSTEAD OF DEFINE. A REFINEMENT THAT’S A BIT CLASSIC IN ATTITUDE, BUT IMPARTS A SENSE OF INDIVIDUAL STYLE, WITHOUT LOOKING OR FEELING FORCED. CONFIDENT, CHIC, AND MOST OF ALL, EFFORTLESS.”