The coronavirus crisis not only poses a challenge for fashion retailers, it has also led to numerous postponements in the fashion industry’s event calendar.
In response, Fashion Net initiated an extensive exchange among local players to find a suitable date for the upcoming CPD and provide fashion retailers with the needed order platform. The result is a first-time-ever departure: this year, Düsseldorf will become fashion’s order hotspot from August 5 – 12, with a focus on the weekend of August 8 to 10.
The trade fairs in Berlin are currently completely cancelled, which is why the ordering business is increasingly focusing on the fashion hub Düsseldorf. For decades, it has been possible to synchronize trade fair dates with showroom ordering – with the upcoming CPD edition, for the first time, this won’t happen. Consequently, for this season, Fashion Net has taken on the task of coordinating a timetable for the ordering days. The dates were determined in consensus in constructive meetings between Fashion Net and producers, brands and showroom providers. As a result, the largest possible number of showrooms will be open to buyers during the ordering week from Wednesday to Wednesday.
An important outcome of these talks: the CPD needs a new name. In further discussions, the question of a name change will be examined as to whether it is viable, and if so, how to realize it.
Extensive distancing and hygienic regulations will significantly change the character of the ordering business, making fixed appointments with customers in showrooms absolutely necessary. “With this coordination of the order dates this summer, Fashion Net wants to give the industry what help it can to develop individual solutions with customers for ordering,” says Angelika Firnrohr, managing director of Fashion Net Düsseldorf. Together with the City of Düsseldorf, Fashion Net is developing guidelines to offer customers the best possible conditions for their visit.